Who Are You Marketing To

How well do you, the entrepreneur, know and market to your ideal target market?

Provided by Rhema International Training Group Inc

As a small business owner and entrepreneur, it is critical that you know who to market to. Knowing your target market is an essential step to small business success. Without knowing your ideal market, you cannot strategically invest your limited time, energy, and marketing dollars. It is also critical that you not only know your target audience, but that it is the best possible market for you. You do not want to waste resources marketing to the wrong market.
This assessment will tell you if you have selected a specific niche market and whether you have found one that seems to be ideal for you. The results will give you an indication of whether you are well underway with your target market identification or whether you should go back to the drawing board.
Please complete all items. Rate each item on a scale of 1-5. Please choose one number and do not write a decimal, such as 3.5. Select the answer that best represents your feelings, thoughts, and behaviors regarding your target market. Choose how true each statement is for you.

1. I can easily state the age, gender, educational level, and income level of my target market.
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2. I have done market research to determine who to include or not include in my target market.
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3. I have considered the sales cycle for completing sales with people in my target market, including the length of time to close and complete the sales.
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4. I can fill in this sentence: “The top three most common professions of my clients or customers include….”
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5. My current target market is in a specific geographical location or I can clearly justify why geography is not a consideration with this market.
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6. I am very enthusiastic and energetic about the market I have selected for my business.
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